Why Are We Obsessed with Rebranding Ourselves?

Don't hate me but I re-downloaded tiktok. ONLY because I wanted to see the latest trends but something else caught my eye. The amount of videos I saw stating “how to ACTUALLY re-brand” “the big re-branding of 2026” “2026 will be our year” I kid you not I had four videos in A ROW and all of this makes me wonder why we are so obsessed with the idea of a fresh start during the new year. I mean I have fallen into those traps where I think that because it's a new year I will become a completely different person. What's the difference between starting something on a random day versus a new year? For me I think it feels more natural and it's almost like I'm tricking my brain into thinking that the past is past and I see the calendar and I tell myself that I have a fresh set of 365 days to grow and that is what makes it so addicting. But maybe that's why we are obsessed with re-branding ourselves because we like the feeling of being more productive. I mean it's, dare I say easier to open a new planner that's never been used, it's easier to write down goals when you have the right intention, and it's easier to tell ourselves we will change. Yet we tell ourselves it's growth but how many of those goals fall down after the third month?

I have so many questions for myself but not enough answers.

Although my number one question is will I actually change this year? I mean I personally had a very interesting year indeed. I tried a lot of new things. I did get involved with unnecessary drama. I gained weight (who knew the freedom of driving led to so many drive thru's). I lost weight. I got constipated. I got closer to my friends. I slept way more. I did not get a boyfriend (didn't even want one tf) . I did not have any fun love interests (once again TOTALLY didn't want one because I totally wasn't bored). I did write way more. I did start to get back into my reading habit. I definitely felt more mysterious this year but not in like a dark mysterious way but in a I only talk to 4 people and don't care what else is going on because I am focused on me kind of mysterious. And the one I am truly proud of is I did convince my parents to let me get a cat for my 17th birthday on January 17th. Heh. But I think the difference between the years I actually grew and the years I felt like I had no change was the consistency I built and I am committed to becoming consistent and a little more mature...cause you know 17 feels a little more serious. So I am manifesting it now that Maria will in fact grow as a person and she will cross off all her goals with a HUGE smile across her face.

Anyways I hope you all have a glittery new years filled with lots of love. I am excited for what's to come next.

Bye Bye

XoXo, Maria E.V